Design Philosophy

Here we examine why most token launch models fail in practice, focusing on market structure rather than intent, narrative, or product ambition. It argues that outcomes in token markets are primarily driven by supply control, liquidity, and organic demand, and that extraction emerges not from bad actors but from incentives embedded at launch. By analyzing common launch patterns and the role of capital raising, the section establishes non-extraction as a hard design constraint and motivates the need for a standard that separates funding from supply, replaces discretion with rules, and defines outcomes explicitly across the full lifecycle of a token.

The following pages explore these ideas in depth, first by examining where existing launch models break down, and then by introducing the core principles of the PURITY Standard.